the feed: predictive technology

Over the last 10 years people have suppled an incredible amount of data over to tech companies. Everything from what you read, to your daily habits, and even the subject and content of conversations. And now many companies are trying to use that knowledge to predict our every need. Marc Fennell goes searching to find out if the risks of predictive applications outweigh the rewards? The Feed airs weeknights at 19:30 on SBS 2.